Differentiating Between SEO and Marketing

Until recent times, Internet Marketing was the undisputed method of disseminating an online business. But a drastic change in the way search engines rank the websites has brought about a new perspective to online marketing known as Search Engine Optimization (SEO) popularized by the likes of many digital marketing strategies. Internet marketing is more or […]

SEO: Website Redesigning Done The Right Way

In today’s exceptionally competitive online world with an ever growing number of websites appearing in virtually every market, things are certainly much more challenging than they once were. Looking at this development combined with the comprehensive changes to the way Google ranks sites in this new era of SEO, it quickly becomes clear that in […]

Google Panda 4.0 Now Live: What Does It Mean?

There is a constant cat and mouse game that is being played by Google and webmasters who are applying search engine optimization (SEO). SEO experts are always trying to get in-line with Google’s algorithm while Google constantly updates their algorithms to weed out the unethical webmasters or any website that does not go comply with their suggestions or […]

Taking Advantage of Google Authorship For Your Website

Ever since Google’s algorithms were tweaked to produce more relevant search engine results, authority has become the key factor to hitting higher search rankings. Google Authorship offers you that valuable credibility, by establishing you as a thought-leader and trend-setter in your field. Establishing identity around top and quality content is always crucial to a powerful […]

Mobile SEO: How Can It Affect Your Business?

The technological revolution is still with us. The world has moved from bulky desktop equipment to mobile equipment when it comes to internet access. What this means is that more people in the world that access the internet do so from mobile devices like smart phones and mobile pads as opposed to desktop computers and […]

5 Ways To Dominate Local Search

A good ranking in local search results is absolutely key for a small business to keep pace with competitors. As mobile devices continue to take over searches, items of local interest are increasingly displayed on search engine result pages (SERPS). 1 out of every 3 searches performed today is a local search which means local […]

4 Local SEO Myth You Should Know About

The demand for SEO or we should say optimization is increasing day by day. Many companies have started realizing the significance of having an optimized business website and how they can benefit from SEO strategies. SEO can not only boost your online presence and search engine ranking, but also helps in multiplying the overall revenue […]

Effective Backlink Building Methods For 2014

Building quality backlinks is one of the important elements of an effective SEO campaign. This can be a tedious task, but backlinks are still the best way to increase traffic and to raise your site’s ranking in the most popular search engines. For these search engines, the more people go to your websites, the more […]

SEO: Social Signals Not As Important As We Think?

Matt Cutts, the head of Google’s Web spam team recently released a YouTube video whose message should rest to the controversy about how much influence social media engagement has in a website’s overall SEO strategy. While answering a question whether Google treats content posted on social media sites such as Facebook and Twitter any differently, […]