Google Launches New Pigeon Update

Google Pigeon is the latest algorithm change to Google’s search engine to date, introduced  July 24th, 2014. After its implementation, local directories are receiving much higher visibility in search results. Specifically, Google is relying heavily on Yelp to provide more information and recommendations, instead of artificially promoting their own resource, Google Local, to the top […]

Differentiating Between SEO and Marketing

Until recent times, Internet Marketing was the undisputed method of disseminating an online business. But a drastic change in the way search engines rank the websites has brought about a new perspective to online marketing known as Search Engine Optimization (SEO) popularized by the likes of many digital marketing strategies. Internet marketing is more or […]

Mobile SEO: How Can It Affect Your Business?

The technological revolution is still with us. The world has moved from bulky desktop equipment to mobile equipment when it comes to internet access. What this means is that more people in the world that access the internet do so from mobile devices like smart phones and mobile pads as opposed to desktop computers and […]

SEO: Optimizing Single Page Sites For Search Engines

Search engines such as Google index websites without executing Javascript. As a result, single page sites are at a greater disadvantage compared to their traditional counterparts, especially if they seem to rely on Javascript. In today’s competitive business environment, not being on Google is suicide for any single business. The majority of unaware victims are […]