Expanding Your Small Business Brand In 2015

Small businesses have always been faced with challenges in regard to advertising and promoting their products and services. This is because they operate in a competitive market that has big, established brands. Furthermore, they are also forced to deal with price pressures since they are competing with brands that have established advertising muscle. With the […]

Content Marketing: Increasing Brand Awareness And Diversifying The Target Market

The internet marketing industry is a highly competitive one, and in order for a small or medium-sized enterprise to stand out, it needs a well-designed, customized marketing and advertising campaign designed to increase its visibility. Having said that, two of the most important parts of a truly successful marketing campaign are Melbourne Fl SEO and […]

Google Panda 4.1 Is Now Live: What Does It Mean?

As most people find information online using a search engine, SEO is essential for any website to survive. Google is the most popular search engine at the moment and indexes billions of pages of content from all around the globe. It uses confidential algorithms to assess the usefulness, credibility and reliability of the site. All […]

Google Launches New Pigeon Update

Google Pigeon is the latest algorithm change to Google’s search engine to date, introduced  July 24th, 2014. After its implementation, local directories are receiving much higher visibility in search results. Specifically, Google is relying heavily on Yelp to provide more information and recommendations, instead of artificially promoting their own resource, Google Local, to the top […]

SEO: Website Redesigning Done The Right Way

In today’s exceptionally competitive online world with an ever growing number of websites appearing in virtually every market, things are certainly much more challenging than they once were. Looking at this development combined with the comprehensive changes to the way Google ranks sites in this new era of SEO, it quickly becomes clear that in […]

Effective Backlink Building Methods For 2014

Building quality backlinks is one of the important elements of an effective SEO campaign. This can be a tedious task, but backlinks are still the best way to increase traffic and to raise your site’s ranking in the most popular search engines. For these search engines, the more people go to your websites, the more […]

SEO: Social Signals Not As Important As We Think?

Matt Cutts, the head of Google’s Web spam team recently released a YouTube video whose message should rest to the controversy about how much influence social media engagement has in a website’s overall SEO strategy. While answering a question whether Google treats content posted on social media sites such as Facebook and Twitter any differently, […]

What Does The New Google PageRank Update Mean For You?

Despite Google’s Matt Cutts implying that the page rank update would not happen again this year (2013), it still happened and caught the SEO community by surprise. This is an act that has caught many people unaware and has caused numerous speculation. Additionally, this is a move that has left many people confused and shocked. […]

Using Social Media Marketing For Your Business

Social Media Marketing, as many business owners and Internet marketers have found out, is a medium that is a beneficial way to market their products and services to attract the largest amount of customers possible. A social media strategy not only allows you to reach a global customer base, but you are able to communicate […]

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