Guide To Choosing The Right Marketing Company

It can be quite difficult to handle all your business’s operations on your own. While it may cost less financially to keep your marketing efforts in-house, you would be spending way too much time working on materials that are not within your field. As a result, it proves to be extremely beneficial to hire a […]

Google Launches New Pigeon Update

Google Pigeon is the latest algorithm change to Google’s search engine to date, introduced  July 24th, 2014. After its implementation, local directories are receiving much higher visibility in search results. Specifically, Google is relying heavily on Yelp to provide more information and recommendations, instead of artificially promoting their own resource, Google Local, to the top […]

Using Pay-Per-Clicks To Your Advantage

In the world of internet advertising, SEO and PPC go hand in hand. PPC, better known as pay-per-click advertising, is when businesses or individuals use Google Adwords or other types of ads in search engine results. You can benefit greatly in your Melbourne FL advertising by properly taking advantage of Google Adwords and PPC campaigns. […]

The Power Of Video

At the heart of the human experience is connection. The desire to be a part of something greater than ourselves. When you are seeking to give valuable information about your business, products, or services, Melbourne Florida video production can give you the cutting edge. It can connect you to your specific audience like nothing else. […]

Blogging: Why You Should Be Doing It

Blogging first appeared during the late 1990s, just a few years after the internet became a mainstream commodity. Over the years it grew into an important platform for marketing by individuals and businesses. Today, it is used by millions across the world for various ends ranging from self expression to marketing, yet it has not […]

Why Should You Invest In Video Marketing?

A current trend in advertising is that more and more businesses are discovering the power and benefits of online video marketing. This trend comes for a good reason; it’s cheaper to implement than other forms of advertising, it’s easy to distribute, it can go viral, and it keeps viewers engaged, so they spend more time […]

Differentiating Between SEO and Marketing

Until recent times, Internet Marketing was the undisputed method of disseminating an online business. But a drastic change in the way search engines rank the websites has brought about a new perspective to online marketing known as Search Engine Optimization (SEO) popularized by the likes of many digital marketing strategies. Internet marketing is more or […]

SEO: Website Redesigning Done The Right Way

In today’s exceptionally competitive online world with an ever growing number of websites appearing in virtually every market, things are certainly much more challenging than they once were. Looking at this development combined with the comprehensive changes to the way Google ranks sites in this new era of SEO, it quickly becomes clear that in […]

Google Panda 4.0 Now Live: What Does It Mean?

There is a constant cat and mouse game that is being played by Google and webmasters who are applying search engine optimization (SEO). SEO experts are always trying to get in-line with Google’s algorithm while Google constantly updates their algorithms to weed out the unethical webmasters or any website that does not go comply with their suggestions or […]

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