The new year is here, and along with it comes a whole set of new styles, trends, and technology. Examples of these trends can be seen in just about every facet of life, and marketing is no exception. Advertising has evolved over the years, shifting away from antiquated methods and towards digital media instead. Many businesses have forgone the older, “traditional” forms of advertising (i.e. newspapers and the Yellow Pages) and are opting instead to spend their advertising dollars on Internet-based marketing. While television and radio are still viable ways to promote a product or business, digital advertising is inarguably on the rise. So, what can we expect to see more of in 2019? Here are a few of the top marketing trends to be on the lookout for this year.
The use of smart devices like Siri and Alexa is increasing, creating the need for marketers to change how they approach advertising. Browsing online using speech, or a “verbal query” produces different search results as opposed to a typed search. When a user makes a verbal query, websites that read better when spoken aloud are more likely to display organically. So, what can advertisers do to ensure their site is optimized for voice interaction? Well, one thing that can improve the chances of a website being discovered is to have relevant meta-descriptions about the content on that website. It’s also important for web content to be written in a conversational way that makes sense when spoken aloud rather than a more formal style.
Another medium that’s fast becoming the new norm is AI, or Artificial Intelligence. Chatbots utilize AI technology to provide users with information, allowing for easy and efficient communication. The number of chatbots is only expected to increase, and the range of things these virtual assistants can do will also grow. With 1.4 billion people already using chatbots, an impressive 80% of businesses either currently use or plan to use chatbots by the year 2020.
Advertisements are getting increasingly customized as marketers attempt to cut through the noise and stand out to consumers. Everything from Netflix suggestions to emails and even direct mail is tailored for individuals based on their online behavior, interests, buying habits, and more. Think about it – have you ever looked at a product on Amazon and seen an ad for that exact product pop up on your Facebook feed? It’s no coincidence! The virtual “cookie trails” users leave on the internet allows advertisers to re-target them with specific ads. This personalization trend isn’t going out of style anytime soon, either! With technology becoming more sophisticated, marketers can personalize their ads more than ever so the right message is delivered to the right person at the right time.
Since the digital landscape constantly changing, it’s vital for marketers to be aware of what these changes mean when creating their advertising strategy. Gone are the days where a business could place an ad in the newspaper and call it a day! In order to get the desired response, thought and effort must go into creating a successful advertising plan. At Tight Line Productions we specialize in creating customized marketing campaigns for our clients. We handle everything from SEO and digital advertising to more traditional media like television and radio. We are a locally-owned, full-service agency in Melbourne, FL, and we proudly serve clients around the country. So, if you need a hand with web design, video production or media placement, contact us today.
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