If you have come to the conclusion to advertise on the radio, then you’ve made a great choice.
It’s common knowledge to spend your advertising/marketing efforts in areas that yield the largest ROI, and below are 8 reasons why Radio is the way to go.
Radio is everywhere
Radio serves as the only true mobile medium. Whether you’re at work, in the car, or at the gym radio is there. Smartphones and tablets give us access to Pandora, Spotify, and iHeartRadio, which magnifies this trend. You can almost always reach a high frequency of customer via radio.
Radio sells with immediacy
Recent studies show that radio frequently reaches consumers within two (2) hours of their largest purchase of the day. Is there a better time to reach customers than on their car radio while they’re en route to accomplishment their daily errands?
Radio isn’t clustered
Most newspapers today average 2/3 (67%) ad copy to 1/3 (33%) editorial copy. Television spends approximately 33% of airtime on advertisements. In today’s radio, 10 minutes of advertising an hour devotes only (approximately) 20% of it’s time to advertising. Radio is the least clustered medium.
Radio has a high reach and frequency
Newspaper and Television reach media – they reach varying amounts of individuals. During a study, psychologists concluded that customers need to be exposed to an advertising message at least three times before it begins to sink in. As you can imagine, many local business do not provide for that kind of exposure in their marketing budget. Radio is the exception. Radio acts as the reach and frequency medium you can need and can afford.
Radio is cost effective
TV ads and newspaper rates are still up. In comparison, radio advertising costs grew the least than any other major form of advertising.
You’re always on the front page
With radio advertising you may be inside the listener’s attention span when your ad is on the air. You’re never shoved back on page 34 and you’re never nestled amidst your competitor’s ads. With radio, you’re always on the “front page”, which is HUGE in advertising.
Radio’s targeted ads sells
Radio advertising is so diverse – it’s numerous formats enables you to pinpoint your ad on the station that best matches your target market. You simply can’t pinpoint advertising in the broad-reach, newspaper and TV media forms. Radio’s unique targeting ability allocates your money properly.
You need an active medium
Passive versions of advertising list merchandise or tell you where you can locate a product. Radio is undoubtedly an active medium thats proficient at mixing emotions, creating demand, and selling your products or services. It conveys the message effectively and uniquely to engage the audience. Today’s highly competitive marketplace demands for a unique, active medium – and you’ve got it with radio!
