By Mateen Hatefi
The latest fifth release of Google Penguin went live on October 4, 2013. While this is the fifth update of penguin that has been announced so far, Google called it Penguin 2.1 to the confusion of many people not familiar with the modality of naming.
The reason for this naming is that Penguin 2.1 is a slight improvement of the second-generation technology of Google Penguin (Penguin 2). This new algorithm change may affect your Melbourne, Florida SEO campaign.
What Is Google Penguin? What Is Its Effect?
Any SEO expert knows very well what Google Penguin means but those that are new to it may have little or no idea of what it is. The simplest definition is that Penguin is a spam-fighting algorithm. Broadly, it is defined a part of Google’s general search algorithm that periodically seeks tsites that are considered to be spamming Google search results but still manage to rank well on the SERPs.
To be exact, this algorithm is designed to seek out websites that might have bought paid links. Each time Google announces updates in their algorithms, someone gets hurt. Just a few days after release, websites start dropping in ranking and some may even be blacklisted. This is why website owners usually get worried every time an update is scheduled.
The updates can have tremendous effects on websites. In fact, a good percentage of websites usually fall victims and fall in rank. This can have adverse effects on any business or persons who depend on internet for revenue, marketing any other endeavor. This is because there will be sharp decline in the amount of traffic to your website.
Even this new release is expected to cause ripples in the murky waters of SEO. Just a day or two after the release, Google started receiving complaints and appeals from website owners not satisfied with their decisions. Many more have been affected but are yet to talk about it or have chosen to live with its consequences.
Dealing With Google Penguin 2.1
At times, website owners may not really know the reason why their websites have been affected. By now, you probably are already aware if you were hit by the penguin update. In order to recover, there are a few things you can do. However, one thing you must know is that filling a complaint for consideration cannot helps since penguin is an automated process. Your website will only recover is penguin sees it free on anything it considers spam.
If you are hit, you can seek the SEO services of Tight Line Productions to help you identify reason for the hit and help on the path of recovery. By yourself, what you can do is to remove all the links flagged or disavow them. You will know that your site is on its path to recovery once you see increase in traffic or better ranking on the Search Engine Results Pages (SERPs).
The best way to run your website, blog or any other online platform without having to worry about these algorithm updates is to start correctly. Have your website optimized for Google as well as other important search engines. We can help you with this if you are looking forward to avoid being hit by these updates.
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