[dropcap]Y[/dropcap]ou are most likely aware of the power of social media. You know that you can use social media to connect with athletes, comedians, politicians – virtually anybody famous. However, did you know that you can use social media as a powerful marketing tool for your company? Your Melbourne, Florida social media specialist would like to share some tips that you can use to connect with your customers.
With Facebook just surpassing one billion users, and Twitter continuing it’s astronomical growth, you can bet that social media marketing will be sticking around for a long time. Many people forget that it is FREE and a great way to communicate with your customers or promote your products. Start by researching which social media marketing methods are the most effective, and how third party applications like Hootsuite can give you the advantage over your competition and provide an solid foundation to start with.
90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.
It’s no secret that branding is essential in social media. Establish an identity that people can connect with and associate you with. Remain consistent on your social media pages with your logo and color schemes. This builds trust and authority in the minds of your customers. The key is to stay steady and utilize branding whenever possible.
Companies often tend to forget that when a customer offers their feedback, they are opening a gateway for conversation – take advantage of it! Establishing a personal relationship will go a very long way. Don’t treat them as just another number. Show sincerity in their wants and needs so they feel welcomed. Moreover, you can take their insight and improve your products/services with their feedback moving forward.
Consider posting guest blogs or even employee blog posts. This serves numerous purposes – this is a nice mix-up that keeps your customers engaged, and it provides insider type information about how the company operates. This will build trust with your customers and connect with them on a personal level, which leads to increased traffic on your website and, hopefully, increased sales.
Generally, daytime and during the week are the times you want to schedule your social media posts so they get the most exposure. Usually the earlier the better. As mentioned earlier, you can take advantage of numerous social media tools and third party applications that can schedule your posts/tweets automatically.
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