Facebook vs Twitter vs Instagram

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Social media has of course transformed how we interact and socialize with each other. This is something that has also changed people’s lives. More interesting, businesses have now been infected with the social media fever, and they are all clamouring to have a social media presence. Social media can be very intimidating at first, but then, you can use its power to strengthen your brand or company.

But if you are not keen enough, you may end up drowning in the ever-changing waters of the social media ocean. In order to be effective in managing the online presence of your business, you need to identify just a handful of the most potent social media tools that will then help you to put your business on the social map. For example, you can use social media to get your message across to your Melbourne Fl social media.


Facebook is of course the de-facto leader of social media. Boasting over 1 billion active users, Facebook is truly a social media behemoth. It started out more of a social website focusing on dating, but then it has transformed to a potent tool that can be used for marketing purposes. One way in which your business can take advantage of Facebook is by creating a Page on the website.

Many businesses have found this to be an effective way of engaging their audiences since through Facebook pages, and then can engage their audience in discussions, getting access of to invaluable information for the marketing department. By doing this, you can then have a ‘Facebook like ‘ button on your website; this will serve to drive traffic to your Facebook page. You can also pay for advertisements on Facebook in order to reach more people. This is usually a good idea in that you will be able to have your advertisement targeted to a specific audience. By doing this, you will be increasing the traffic to your website.


Twitter is another simple yet very powerful social media tool that is being used by businesses. However, its mode of operation is very much different from Facebook. Twitter uses status updates that are limited to a maximum of 140 characters. This means that you can only post very short messages. This too has been used by businesses to announce new products as well as engage their customers. Recently, Twitter supported the use of photographs. Such a simple yet effective tool can help your business to reach more people since the greater the number of followers you have, the wider the audience.


Instagram is another social media landmark; it is actually an app. Mobile devices are becoming more common, and more people are spending more time on their mobile devices. Instagram is thus a cross-platform application that allows you to take photos and instantly share them across different social networks. For example, if you are a shop that sells designer shoes, then you will find it useful to use Instagram to share photos of the latest designer shoes you have. Instagram is integrated with Facebook but its integration with Twitter was dropped recently.