[dropcap]S[/dropcap]ocial networks allow you to connect with millions of people throughout the world. However, you probably did not know that these same social media sites can also be an effective tool for your business. The following are sound social media marketing tricks and techniques you can apply for business expansion.
Consider starting a Twitter party. This means you need to set a date and time where your audience will be using Twitter to chat about a specific topic using hashtags. Ask a few knowledgeable bloggers to chat with your customers. Choose bloggers who already have a steady, large following so that they can help publicize your Twitter event. [pullquote style=”right”]50% of TV viewers tweet about their shows[/pullquote]
When you have an upcoming event, using social networks can build anticipation. Allow a couple of months notice, so your followers can pencil you into their calendars. That way, your potential buyers will already be well informed on new products and promotions and eagerly awaiting them by the time the commencement date arrives.
Look at your competitors’ social network pages. Do they share updates? And if so, what kind? How do they format their page? Use the pages that are most popular to figure out ways to make your page better and stand out from the rest.
Utilize caution when it comes to engaging a company that offers social media marketing services. It is not uncommon for these agencies to use unscrupulous and unfair business practices to cheat business owners of their money.
Businesses use myriads of fake social media accounts that they use bots to build. The fact that they are using fake registration to portray the image that you are being exposed at excellent levels will cost you a great deal in money for little or no benefit in reality. In the SEO world, we call this practice “Black Hat”.
When looking to use social media websites, such as Facebook, to market your company, don’t post more than three times a day. Constant updates and irrelevant posts are some of the most irritating things for social networking users. Stick to three important details that you want your customers to know and avoid posting more stuff until the following day.
Facebook attracts 734.2 million unique visitors a month.
Make a meaningful profile with relevant content. Take some time planning, writing and then proofreading the content to make sure it is engaging and informative. Add captivating headlines as you see fit. Encourage customers to visit your company profile by hosting sweepstakes or interesting contests. You can easily give your company’s products away as prizes to the contest or giveaway winners. It’s a great way for getting back to your consumer base, along with further marketing of yourself.
It has been proven through studies that a significant amount of the time spent reading social media updates occurs while people are at work. Use tools for automatically updating your blogs around this time each day and make the posts have a focus on certain activities or ideas that will appeal to the working audience.
LinkedIn is an excellent tie into the blog you maintain on social media. You can expand your horizons quickly by adding a LinkedIn share button to the top of your blog. People can then call attention to your blog for you by sharing with others on their site. This has great potential considering the large number of users.
Interview experts and specialists of your industry, and make a YouTube video out of it. Besides giving people intriguing content, you’ll gain a reputation of authority by regular association with the niche leaders you interview. You will gain from the trust of them thinking this.
Use these tips to build your business with social media sites. You can use your everyday, recreational, social media sites to help increase your business. Social media can take you to a global scale, and with tips such as these, you will be successful at it.
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