SEO (Search Engine Optimization) generally is how you rank your website higher than your competitors. This article will tell you what you should stay away from and what you should be implementing.
In Search Engine Optimization, you always need to be monitoring your Melbourne, Fl SEO rankings. How can you effectively measure your SEO methods if you aren’t regularly monitoring your progress? Checking your standings on a daily basis is a must.
A sitemap for your website is an essential part of any SEO strategy. A sitemap organizes your website more clearly and structures it properly for the search engine crawlers. A large site may require multiple sitemaps. A general rule of thumb: you want to try to stay under 100 links for each sitemap.
By making your website easier to crawl by the search engine spiders, you will reap tremendous SEO benefits. Since spiders cant see images, make sure you have alt image text on all your images as a part of the optimization process. The meta keywords tag has been rendered completely obsolete now (it’s no longer a part of Google’s algorithms) but make sure your meta description tag is unique and keyword rich.
Including an RSS (Really Simple Syndication) feed on your website is a must. RSS feeds that are regularly updated (blog posts) count as new, relevant content. This is essentially all of your blog posts, should be high quality, unique, relevant content about your niche. Include an RSS feed on your website and you can even have people subscribe via an RSS reader (most web browsers are compatible).
Part of Google’s algorithms including your web hosting and DNS servers, so that makes sharing a server with a bad website or cluster of websites less desirable.
A domain name carries SEO value, so choosing one that contains your keywords can be a nice boost in your ranking efforts. This will make your domain name unique and cater to both SEO crawlers, and your customers that are searching for you. Many people visiting your site won’t have come from an advertisement. A lot of them will be organic visits via search engines.
You want to focus your optimization by gearing it towards your targeted niche and keywords. Do your keyword research prior so you are optimizing your website for terms that are being searched. Add quality, relevant content on your website and blog posts that has your keywords integrated within it. This is where the saying “content in king” really applies. You may want to outsource your SEO copywriting to a third party.
Apply your keywords within your alt image text, and make sure you have a static URL structure. The more you use your keywords (keyword density), the more Google will view your website as relevant and improve your ranking. You want a keyword density of about 1.5-2.5% because anything above that may be deemed as spam.
Doing all the right things to increase your websites online presence is what SEO is all about. What’s the point of even having a website if your customers can’t find your website? Contact Tight Line Productions if you are looking for a quality SEO firm that is proven in its SEO efforts.
