By Mateen Hatefi
We live in a fast-paced world where trends change quicker than many business owners realize. As a matter of fact, over 80% websites online are outdated, while 60% are not even optimized for mobile users.
This is huge, especially since mobile internet usage has surged, reaching an astounding 1.2 billion people who access the Internet on their mobile devices, as Digital Buzz Blog states.
As a business owner, you need to realize the tremendous importance of updating your business website with new trends. Even though you may think you have all the features a professional website should have, you might be two steps behind your competition if you are unaware of the latest trends in this industry.
The best way to improve your results online and make your brand stand out of the crowd is to have your Melbourne Florida website design built from the scratch. Here are some of the most important web design trends that should serve you as guidelines when creating your new website.
Customer Relationship Management Tools
First and foremost, you need to make sure your relationships with your customers are as personal as it gets. We live in a world where most small businesses live and thrive online. The problem is that most of these businesses put an emphasis on increasing their revenue instead of building relationships with their customers.
Do not keep your relationship with customers direct, short and to the point, but use various customer relationship management tools and show your customers that you care about their needs. You can use software such as Hubspot or SalesForce to digitalize your customer relationships and use automated systems to organize, manage and improve your customer database.
While PayPal was the road opener for online payments, you can now integrate Bitcoin, Square Wallet or Payza on your platform to allow customers to pay while on the go, in a matter of seconds. Any system that makes the payment process smoother, faster, easier, safer and more reliable is worth integrating within your platform.
A new trend that is on the rise online, content marketing allows your business to offer to your potential leads valuable information regarding a product, service or any other thing that might spike interest. Content marketing is one of the most important aspects of a website, as it is designed to do two things: rank you high in search engines and get your customers attention.
Content marketing allows you to tell a story and become known among potential customers, even if you are a small business owner with low or no influence online.
As a business owner, you want your customers to enjoy navigating on your website. Engagement is paramount, especially if you want to be successful in your niche. In order to be engaging and convert more customers, you need a simple design, with plain colors and good content.
Instead of stuffing information on the first page, use a few “hooks” in order to attract your leads. Remember to leave more content for products or services pages. The design of your website should be an extension of your brand, with similar items and design features that represent your company and sets you apart from your competitors.
The Bottom Line
With these in mind, hire a professional web design company and let them take care of your business needs. Also, keep in mind the trends and you will definitely make a long-lasting impression in your niche.
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