One of our recent video production projects was to shoot and produce a second video commercial for MD Plastic Surgery. Dr. Michael Diaz specializes in breast, body and facial plastic surgery, and has recently partnered with Dr. Kaete Archer, who specializes in facial plastic surgery. These talented plastic surgeons are located in Melbourne, FL and serve all of Brevard County and Orlando.
TLP has worked with Dr. Diaz in the past; earlier this year we produced a video commercial which drew tremendous results. Dr. Diaz credits TLP with his increased business and his many new patients, and was thrilled with our work. Part of reason this video commercial was so successful was because TLP’s creative team portrayed Dr. Diaz’s message visually, in a unique way that made it stand out from other plastic surgery commercials. The video portrayed actual patients of Dr. Diaz holding signs relaying their experience. They look glowing and happy, and are living testaments to the fantastic work Dr. Diaz is capable of.
Since the first commercial was such a success, Dr. Diaz asked TLP to shoot a second video commercial with the same theme. Marketing Consultant Ken Carrol and Video Production Manager Anthony DeMalia teamed up to strategize and script the upcoming television commercial.
The commercial features one of Dr. Diaz’s clients and one of Dr. Archer’s clients holding signs with short messages about their experiences. The two women are clearly ecstatic with the results of their plastic surgery, and the signs express this. To add a new twist, Dr. Diaz and Dr. Archer are also holding signs introducing themselves and listing their specialties.
After the video production was completed, Tight Line Productions handled the media strategy. We placed the new commercial on various television networks and found the best time periods and shows to reach MD Plastic Surgery’s target audience. We do this for all our clients so they don’t have to worry about a single aspect of their marketing campaign.
TLP has been serving clients in Brevard County and surrounding areas in Florida for over 20 years. We are an award-winning full-service marketing agency, and can accommodate all the marketing needs of any business, large or small. From video production to web design, SEO, digital marketing and more, we do it all.
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