By Mateen Hatefi
Over the past few months, most of the latest features launched by Google for search results concentrates on providing users answers without having to browse through any of the websites its linked to.
The latest feature is clearly meant to reward content that gives background and goes beyond the obvious facts — bringing a dynamic element to your Melbourne, Florida SEO strategy.
If you like performing a thorough research concerning a particular topic on the internet, Google has launched in-depth articles. This is a new feature that enables searches to discover a block of results grouped under the title “in-depth articles”. It is essential when you need an article a little bit more deep than your average article. In order to understand broad topics better, sometimes its necessary to find deep content rather than finding simple, concise answers.
Research carried out by Google states that this is the case for almost one tenth of searches everyday. Whether its research knowledge on highly debated topics such as stem cell research or philosophical insights on romance and happiness, people are looking for increasingly deeper explanations. After discovering this, Google set out a new feature to assist inquisitive minds get relevant content in its search results.
Google will now offer a new block of results linking to relevant articles from some of the most inquisitive authors the globe has to offer, if a person performs a search for extensive topic. For instance, searches related to censorship are most likely to provide results comprising articles published by esteemed writer Salman Rushdie and Linguist Noam Chomsky. Lighter material search, for example, the history of Lego, may yield think-articles concerning everything from gender specifics to engineering and art.
These results are displayed in a separate block with a big thumbnail image, title, the source, source logo and snippets. For instance, if the result was from Wall Street Journal, you can see a small Wall street logo journal alongside the results as well as the thumbnail from the article. The articles will display in a block of three below your result, if you only display 10 results per page. It’s suggested that the new block will be displayed in the middle of the page for extensive searches. Not every search will result in a block of in-depth articles.
Google indicates that around 10% of people are looking for links to more in-depth stories. (Source: Hubspot)
This is a significant way to get your relevant articles featured in a very noticeable manner in the search results. However, it seems that all of the in-depth contents are non-commercial articles, and nothing to do with marketing or sales for companies trying to increase sales of goods and services. Google wants to ensure that publishers invest in thoughtful in-depth stories that will stay relevant for a long period after publication.
Google did not make it clear whether all web authors will have equal access to this new section, or if they will execute an internal checklist of approved authors. In case the latter apply, it will definitely raise questions about the impartiality of the globe’s most popular search engine. Should the former apply, your SEO will experience a great change, as increasing number of websites try to publish more in-depth articles so as to get a place in Google’s new feature.
The method used to establish in-depth articles is not clear. However, chance are that Google will look for high quality and broad content from a select number of sources. According to Google, the results are meant to offer high quality articles to help people understand or explore a subject. Authors should make sure that the articles they publish adhere to its general guidelines for longer content including pagination markup and ensure the write appealing in-depth articles.
If your website provides articles that you believe would appropriately fit in the in-depth part of search results, you can use precise mark up to assist the Google algorithm discover that it is in-depth through use of the following suggestions:
1. Write appealing in-depth articles
2. Give information concerning your company’s logo
3. Give authorship markup
4. Use schema.org “articles” markup
5. Apply rel=nex and rel+prev for paginated content
The new feature is yet to be applied by all people. It will first appear on Google results English version. However, Google did not give a specific timeline for when this may expand to other nations or languages.
If you need assistance on your SEO campaign, give the experts at Tight Line Productions a call today.
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