Video Marketing Is A Smart Approach


You’ve heard this before: Video Marketing is a smart approach. Of course, this does not mean that you forget the ladder through which you did ascend.

You can always put your regular marketing strategies to implementation, like the TV, the print media, the newspaper and your Melbourne, Florida video production.

But because of the fact that the modern world is just one huge heap of information, you would do well to let your imagination find better and more promising vistas with video marketing. That’s where the action is nowadays.

The Internet has seeped into our lives and as days go by, more and more people are being connected to the World Wide Web at an alarming rate. Some people even have their entertainment online, while others choose to shop online.

Having an ad elsewhere is fine, but having an ad on the Internet and that too through the video medium is an absolute must. With video marketing you will be able to capture the viewer’s interest better and that will enable you to sell your product better. Studies have shown that about 60% of the success stories are with ads that have the video attached with them, and that’s what attracts the audience. They are able to feel what the product is really like.

There was a recent study that was done on the viewing aspect of video ads online and there were a million videos that were audited. It was found that 7% of those videos were played from start till the end, which means that the viewer saw the entire video. Additionally, about 75% of the videos were watched at least 3 quarters of their lengths.

Clearly, it goes on to prove that people are interested in the 5 minute videos that are rampant in today’s world and if you are not being part of it, you are missing something that can be a game changer.

So when it comes to getting started on your web video production, you have to take into consideration a few important aspects before you go ahead and give the green light to the video making process. You must have a clear cut idea of what you want to portray in the video and make sure that it coincides with the product at hand, so in the end all the user has to do is to click on the video and watch it with absorbent intensity and get a gist of the unified idea that was behind it. That’s the whole idea.

The other thing that video marketing brings to the table is the business to customer relationship. As you show the video to the audience you are not simply showing off or selling your product, rather, you are also building a solid relationship with your customer because the video is able to give you a better medium to tell more about yourself and the company. Through the power of the video you can go great lengths at describing your company and what it specializes in.

These videos also have one more terrific advantage up their sleeve. The creative ideas that you come up with in your brainstorming sessions cannot be put to use on the radio, television or the newspaper, but can be very nicely put in the video itself. As mentioned earlier, the video gives you a greater sense of freedom to play around, and that’s exactly what makes it one of the best mediums to hawk about your wares.

This article was written by Joe Forte, co-owner of D-Mak Productions LLC. Clients choose D-Mak Productions for top quality video production in Phoenix. D-Mak specializes in art, music, commercial, fashion and corporate video production and is known for its creative style of video production, fast turn-around time and easy to work with manner.

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