Companies that are running an active social media campaign often ask the question “How can I increase more activity on our Facebook fan page?” This is a difficult question to answer. With 900 million users, Facebook is a great tool to communicate with your customer base.
Motivating fans to talk about your page, liking and sharing your posts is a difficult task. If nobody is talking to your Facebook page, it’s hard to asses your social media marketing efforts properly.
If you’re not seeing much activity from your Facebook page, you may have fallen victim of one of these culprits:
You’re Posting at the Wrong Time
Once you have a clearer picture of your target audience, consider what their day consists of and when they’re most likely to be spending time on Facebook – when exposure is at it’s greatest.
Most B2B brands can be more successful posting within regular business hours, whereas B2C brands should consider weekend and evening posts, especially now since Facebook has added a post scheduling feature. Third party programs such as Hootsuite also offer similar services.
You Just Aren’t That Interesting!
You want to know the best thing you can do to connect with your audience? Consider the reasons real people use Facebook every day. Do NOT act like a bot or give off the feel that your posts are automated. Act like a real person when you post.
Be interesting. Be different. Be funny. Post various kinds of content. Don’t treat posting on Facebook like another check off your list. Strive to make each post meaningful and provide value to your customer.
You’re Not Consistent
It can be disappointing to keep giving it your all day after day on Facebook without seeing positive results. You shouldn’t let that stop you — it takes time to build a rapport with your community, and for members to feel confident enough to speak up. It’s about connecting with them on a personal level.
A seldom updated Facebook page looks even more bleak in light of the new Facebook Timeline — spotty updates don’t give your fans the encouragement needed to get them involved.
Your Fans Aren’t On Facebook
Facebook is a great marketing tool for many businesses, but some companies will find their audience is more active in other social networks.
In a niche industry, where most B2B’s are, your audience might be on forums or chatrooms. If your products or services are more on the visual side, then maybe Pinterest or Instagram might be better choices.
If you still don’t see any engagement after practicing the right techniques, do some social media monitoring/research to make sure you’re not barking up the wrong tree.
You’re Not Giving Them What They Want
Did you know that learning about discounts and promotions is the single biggest reason consumers give as to why they become a fan of a brand? Coupons and Free Samples were only slightly behind. When you post your own content, make sure you’re able to give your fans an incentive once in a while — it’s what they’re looking for.