[dropcap]Y[/dropcap]ou must have a basic plan, in the same way that you would with any traditional marketing campaign. You must know your audience, what medium to use to reach them, and what you want them to do with the information. Once all of those three components are in place, you can move ahead and implement some of the tips that will be discussed in this article.
It’s an unwritten rule to not combine a personal Facebook account with a professional account. Followers of your business page don’t need to see games, personal photos or other items not related to business. It comes off as unprofessional and can really tarnish a business’ reputation. If your real name is being used for your business Facebook page, use a screen name for your personal page, so people can’t find it when they search.
Advanced social media practices include looking at your competitors’ pages and observing some tactics that they are using. If you feel they apply to your business as well, then USE THEM! Pay close attention to their status updates. Observe the design of their pages. Use these pages to help you put your page together. It’s all a piece of the puzzle.
A good method to get more subscribers to your social media profiles is to offer limited deals exclusive to your followers. This will help your followers to feel like they belong to a special club, and it will give them incentive to purchase more of your products as well.
From Facebook to Twitter, a full 90% of chief marketing officers now participate in an average of three or more social media activities.
Determine what your long-term business strategy will look like before you jump into social media marketing. Your strategy should include considerations for all possible channels and forms of communication. However, considering the tremendous growth of SEO and Social Media, I suggest allocating more of your resources to these areas as opposed to traditional advertising mediums. I know of some business owners that still use the Yellow Pages. (Are you kidding?!)
If you market your business’s offerings on Facebook, only post content that is relevant and worthy of someone’s interest and time. Avoid sharing things just because you haven’t shared anything yet today. If you find something that you find really interesting, or holds some serious truth, don’t hesitate to share it with others around you. However, it should be of interest to others. Remember: quality over quantity. Keep away from silly surveys or quizzes; they have little to no value for your consumers.
Embed Facebook buttons or comment boxes on your blog to make it easier for your readers to share your content on social media sites. If you make it simple, they are more likely to follow through. The goal is to make your reader’s life simple so that he or she will come back to your site.
Use these tips and keep learning more to become successful in your business. You’ll have to put in some effort, but in the end you’ll find that the results you get are worth your time and efforts.
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