It seems that in 2013 more and more people have started using mobile devices and for those who own businesses this is very good news indeed.
However, many of them don’t have a website that’s optimized for mobile devices and this means they’re losing many clients and great opportunities of expanding their business even more.
To give out some numbers, mobile traffic makes up 10 percent of the global online traffic and next year there will be more people accessing the internet from their mobile phones than there will be people doing so from their computers.
In the United States alone, the purchases of mobile devices has grown to $6.7 billion in the previous year, which is around 8% of the total internet sales and this year, those sales are going to almost double, reaching $11.6 billion. In 2 years from now, the United States mobile sales have been estimated to reach a staggering $31 billion.
Even though the numbers are impressive and they show how much people are using their phones to find restaurants, hotel deals and many more, there aren’t too many businesses that have considered a mobile Melbourne Florida web design.
In 2011, the group marketing manager of Google Mobile Ads, Jesse Haines, stated that only 21 percent of the major advertisers have a mobile version of their website. Another more recent study, the L2, found out that in the top one hundred watch, hospitality, retail, beauty and fashion brands, only 2/3 of them had a website which was optimized for mobile use, while 1/3 didn’t even allow consumers to make purchases from their websites.
For those who already have a business, these numbers should be more than enough in order for them to actually gauge the amounts of money they’re losing. To make things even worse for them, Google has launched another survey recently and through the data obtained from it, it underlined the massive damage brands can do to themselves by not optimizing their websites for mobile users.
There were one 1,088 adults interviewed in the entire survey and all of them were Smartphone users. The results of the survey can be found below:
Mobile sites lead to mobile purchases
This is actually really simple and anyone will certainly want to consider buying a product or a service if they can access the website through their phone. 3/4 said that if a website is optimized for mobile users, they are more likely to return to it in the future.
Shoppers will go elsewhere
The people surveyed said that if they cannot find what they’re looking for on the website, they’ll visit a competitor’s website rather than use their computers to revisit the initial website.
A bad mobile experience can damage the brand
Users who try to visit a brand’s website and experience problems navigating will definitely develop bad feelings about it. Almost 50% of the survey participants said they feel annoyed and frustrated when they go on a website that’s not mobile friendly, which means the company just doesn’t care too much about its business. The rest said a poor mobile experience will likely make them consider the competitors’ products or services.
With that being said, it seems that mobile web design is mandatory for every business that wants to satisfy its customers’ needs and increase sales overall. By doing so, they will also increase future traffic to their website.
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