SEO: Social Signals Not As Important As We Think?

Matt Cutts, the head of Google’s Web spam team recently released a YouTube video whose message should rest to the controversy about how much influence social media engagement has in a website’s overall SEO strategy. While answering a question whether Google treats content posted on social media sites such as Facebook and Twitter any differently, […]

Google Increasing User’s Privacy and Security

Just recently, Google has gone dark by providing a change that encrypts all search activity, except for clicks on ads. This means that website owners cannot look anymore at ‘Google Analytics‘ to see what words people are using when they search for websites on Google. The added protection aims to give more security, following the […]

SEO: Optimizing Single Page Sites For Search Engines

Search engines such as Google index websites without executing Javascript. As a result, single page sites are at a greater disadvantage compared to their traditional counterparts, especially if they seem to rely on Javascript. In today’s competitive business environment, not being on Google is suicide for any single business. The majority of unaware victims are […]

Website Load Times: Is Your Website Loading Fast Enough?

Google uses a wide variety of factors when determining how to rank search engine results. Typically, these factors are related to the authenticity of the website itself or are related to the content of the website. However, in 2012, Google announced that the loading speed of a website would begin to be taken into account […]

Google Places vs Google Local

Google Places is the old version of Google Local — the newer platform contains more features and if you had set up your business details in Google Places, you need to make a few changes here and there for it to look presentable in the new platform. Essentially Google places is just a single page […]

Google’s New In-Depth Articles

Over the past few months, most of the latest features launched by Google for search results concentrates on providing users answers without having to browse through any of the websites its linked to. The latest feature is clearly meant to reward content that gives background and goes beyond the obvious facts — bringing a dynamic […]

LSI Keywords: What Are They And How Can You Benefit?

If you’re a website or blog owner in the online marketing niche, you probably know how hard it can be to increase traffic to your website. There is a fine balance between the need to create quality content and to optimize content. As search engines get better at what they do, the ability to utilize […]

Google Keyword Tool: Whats Next?

The Google Keyword Tool can be described as a standard world of webmaster research. This is used to test the search words that will be used and it can also find new keyword suggestions that can be used to attract more traffic to the site. This is one of the things that help to make […]

Google’s Newest Update: Penguin 2.0

The rollout for the newest Penguin algorithm for Google is finally complete! According to reports, this affects around 2.3% of all the English-US queries in a noticeable way. Features on different languages were also included in the rollout. What does this mean for your Melbourne, FL SEO? This simply means that the scope of this […]