Differentiating Between SEO and Marketing

Until recent times, Internet Marketing was the undisputed method of disseminating an online business. But a drastic change in the way search engines rank the websites has brought about a new perspective to online marketing known as Search Engine Optimization (SEO) popularized by the likes of many digital marketing strategies. Internet marketing is more or […]

Taking Advantage of Google Authorship For Your Website

Ever since Google’s algorithms were tweaked to produce more relevant search engine results, authority has become the key factor to hitting higher search rankings. Google Authorship offers you that valuable credibility, by establishing you as a thought-leader and trend-setter in your field. Establishing identity around top and quality content is always crucial to a powerful […]

Mobile SEO: How Can It Affect Your Business?

The technological revolution is still with us. The world has moved from bulky desktop equipment to mobile equipment when it comes to internet access. What this means is that more people in the world that access the internet do so from mobile devices like smart phones and mobile pads as opposed to desktop computers and […]

5 Ways To Dominate Local Search

A good ranking in local search results is absolutely key for a small business to keep pace with competitors. As mobile devices continue to take over searches, items of local interest are increasingly displayed on search engine result pages (SERPS). 1 out of every 3 searches performed today is a local search which means local […]

4 Local SEO Myth You Should Know About

The demand for SEO or we should say optimization is increasing day by day. Many companies have started realizing the significance of having an optimized business website and how they can benefit from SEO strategies. SEO can not only boost your online presence and search engine ranking, but also helps in multiplying the overall revenue […]

Google Increasing User’s Privacy and Security

Just recently, Google has gone dark by providing a change that encrypts all search activity, except for clicks on ads. This means that website owners cannot look anymore at ‘Google Analytics‘ to see what words people are using when they search for websites on Google. The added protection aims to give more security, following the […]

All You Need To Know About the Latest Google Penguin 2.1 Update

The latest fifth release of Google Penguin went live on October 4, 2013. While this is the fifth update of penguin that has been announced so far, Google called it Penguin 2.1 to the confusion of many people not familiar with the modality of naming. The reason for this naming is that Penguin 2.1 is […]

Google Places vs Google Local

Google Places is the old version of Google Local — the newer platform contains more features and if you had set up your business details in Google Places, you need to make a few changes here and there for it to look presentable in the new platform. Essentially Google places is just a single page […]

Google’s New In-Depth Articles

Over the past few months, most of the latest features launched by Google for search results concentrates on providing users answers without having to browse through any of the websites its linked to. The latest feature is clearly meant to reward content that gives background and goes beyond the obvious facts — bringing a dynamic […]